What to Wear for Your Video Shoot

When it comes to video, how you show up on camera matters. The right outfit won’t just help you feel confident; it ensures you look polished, timeless, and professional on screen. This quick guide will help you make the best choice for your shoot day.

Why Wardrobe Matters

What to wear on camera truly matters because cameras pick up more than the eye sees. Certain fabrics, patterns, or colors can distract or distort your appearance. They may even interfere with how you look on screen. Our goal is to capture you at your best—your outfit should support that, not compete with it.

What to Wear ✅

Stick to Solids

Choose solid tones like muted blues, grays, or soft greens. These colors flatter skin tones and maintain consistency in various lighting conditions.

Think Timeless

Avoid trendy outfits. Aim for simple, clean lines that won’t date the video six months from now. Timeless pieces help you look professional and provide longevity to your content.

Natural Fabrics Work Best

Cotton or cotton blends tend to absorb light well. They are also comfortable for long filming days. Natural fabrics allow you to focus on delivering your message, not adjusting your outfit.

Dress Slightly Up

Go one step above your usual daily wear. Aim for smart-casual or business-professional attire, depending on your brand or the purpose of the video.

What to Avoid ❌

Bright Reds or Neon Colors

Bright reds, neon colors, and dark black can affect how light hits the camera sensor. This can throw off exposure or make editing more difficult.

Busy Patterns or Thin Stripes

Checks, pinstripes, herringbone, and intricate patterns can cause a “moiré” effect on video, resulting in shimmering distortion that can be distracting.

Shiny Synthetic Materials

Fabrics that reflect light can be distracting. They may highlight areas you wish to downplay, pulling focus away from your message.

Logos and Slogans

Unless it’s your brand, keep your clothing neutral. Let your message—not someone else’s—take center stage. Avoid distracting viewers with logos or slogans.

Still Unsure?

If you’re still unsure about what to wear, bring a second option to your shoot. We’re happy to help you choose on the spot. This small step can make a big difference in how confident and prepared you feel on camera.

Examples of Well-Dressed Clients

Want to see examples of well-dressed clients on video? Browse our portfolio for inspiration and gather ideas that resonate with your style.

Conclusion

Choosing the right outfit for your video shoot is essential. Remember to stick to solid colors, avoid trendy patterns, and dress slightly up from your usual attire. Putting thought into your wardrobe can significantly enhance your on-camera presence. Prepare well, and you will shine during your shoot day.

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