CLIENT
NewSchools Venture Fund
VIDEO TYPE
Branded Videos
LOCATION
New York City
THE GOAL
Show parents how School Without Walls' open-classroom model works in practice. Families used to traditional classrooms were hesitant, and describing the approach was not enough. NewSchools needed parents to see the model working firsthand.
THE PRODUCTION
In a half-day shoot, Piximpress filmed School Without Walls in action, interviewing school leaders, teachers, and students and capturing the open learning environment that defines it. The documentary offers visual proof of a model parents can grasp.
THE RESULT
The documentary is used at parent information sessions, on the school's website, and by NewSchools, giving families a direct look inside the classroom before they decide. It has helped the school grow enrollment and secure a grant from NewSchools.