CLIENT
NewSchools Venture Fund
VIDEO TYPE
Branded Videos
LOCATION
Houston, Texas
THE GOAL
Help NewSchools Venture Fund's donors feel its mission, not just read about it. Reports and numbers explained the work at La Promesa, a school the fund supports in Houston, but they could not show the students and staff who bring that work to life.
THE PRODUCTION
Over two shoot days in houston, Piximpress interviewed the principal and students and followed them across campus, at home with their families, and at graduation as it happened. The footage became a documentary of the mission at work.
THE RESULT
The documentary is used at donor events, in fundraising campaigns, and on the NewSchools website. It gives supporters a direct look at the students and the school their contributions help build, in a way no annual report or impact chart can match.
