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Why Pre-Production Matters in a Successful Marketing and Branding Video I’ve often been contacted by companies asking for a video within just a few days—or even the same day I’m wrapping up another project. While it’s tempting to jump straight into filming, this approach rarely delivers strong results. Good quality work takes time, and rushing usually leads to problems. Pre-production is where the story takes shape. It ensures the visuals are not only beautiful but meaningful